1. Why two distinct services instead of focusing on one ?

If you can manage running two distinct, specialist services and one of them takes much longer for a client to make a final decision then two is sufficient. A purchase (upfront payment) can mean a final decision. I am aware of consultants providing a coaching service too. This is acceptable as long as he / she has a life coaching diploma and is CPD active to practice specialist coaching. Atul Nayak PhD is a specialist in PIC (Product Innovation Consultancy) and CDTRC (Career Developmental, Transitional and Relationship Coaching). 

2. Why does the PIC service take long for the client to make a final decision ?

The maximum time taken for our client to decide on their PIC purchase is 2 weeks. This compensates for clients requesting an immediate refund. Product Innovation development is not as common as reviewing a marketed product. Indeed your functional working prototype (FUNWP) is before the QC and marketing stage. FUNWP is your tangible “evidence” before having the targeted budget towards potential idea selling or marketing. You will partially reveal your FUNWP to investors. You need not be a wealthy professional with a minimum £50,000 budget. Also brilliant ideas can take upto a month to execute. Just like research, the problem statement or hypothesis (chemical formulation) in the idea development stage should never be rushed.

3. You are highly qualified. Why not provide a "FULL" PIC service ?

Atul Nayak PhD is a specialised proprietorship with a personalised touch. There are no plans to become a corporation with everything under one roof at present. Recently, Atul Nayak PhD performed his own research, within two months, before starting his specialist proprietorship. There are significant gaps upto mid range level for Accessories, Tooling and Chemical Formulation. This means that idea generation, planning and POF are normally rushed and corners cut in most cases (Atul Nayak PhD’s strategy). The “full” service usually means the innovation end stage is taken care of than the early and mid stage. Your patent lawyer or innovation consultant charging at least £100 per hour is not going to spend sufficient time in evaluating or assisting you in Atul Nayak PhD’s unique strategy. 

4. What made you to take on career coaching ?

Every professional graduate no matter how qualified and experienced has their own story to tell. Great success is real and mostly subjective. Dr Nayak experienced a very good career and he held onto mostly middle occupational level technological and scientific careers. Mostly contractual employment due to his adventurous nature until his mid thirties. It was in the middle of his PhD that he received career coaching. Looking back, his self esteem and organisational abilities at times were shaky. As Dr Nayak’s self esteem grew stronger and his personality glowed with leadership qualities, he first thought about career coaching in 2019. In 2021, he started Atul Nayak PhD with little business sense but strong expertise. It has been a bumpy ride mainly due to Covid 19, nevertheless challenges were overcome and most tasks are exciting. Also Atul Nayak PhD is grateful to his close family for their moral support. Specialist proprietorship need not be a lonely existence. You just do not keep reading business books, you need to keep learning and practicing with tremendous confidence. Also it can always take time to grow your own network. 

5. Why market career coaching as a special acronym CDTRC ?

One needs to stand out from the crowd. Dr Nayak came up with career developmental, transitional and relationship coaching (CDTRC). Yes CDTRC covers common areas of career coaching and hence a specialist niche. He is not saying that Career Coaching any lesser than CDTRC. Career Coaching is still an acceptable niche but it appears suitable for those that can fully concentrate on it in broader fields.

6. PIC appears broad as career coaching! Why not narrow down PIC ?

Another very good critique question; never given sufficient thought much earlier despite remaining honest in expertise. I could have marketed PIC as ATCFI i.e. Accessories, Tooling and Chemical Formulation Innovation. This isn’t easy to remember as CDTRC and if ATCFI lettering is rearranged to CFATI, this new rearranged acronym still does not sound right. Indeed PIC alone is broad! When I emphasize the specific product groups that are Accessories, Tooling and Chemical Formulation, then it becomes clearer to an intellectual audience. Already I have free information documents that define those three product groups already stated. 

7. Is there a set minimum price ?

Indeed as the minimum price is a guide to reflect the high bespoke service value, revealed in more detail in the middle page of SERVICES. The price is £22 per half hour and £39 for the full hour, applicable to both PIC and CDTRC. As time can be a precious commodity, either service starts from the part that you need more assistance with, hence bespoke.